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Evaluation of Look, Say, Sing, Play Campaign – Funded by NSPCC

This evaluation systematically reviewed the variety of ways that the NSPCC’s Look, Say, Sing, Play (LSSP) campaign has been embedded in practice, by understanding the enablers and barriers to its successful implementation, and how these have affected the reach and effectiveness of the programme.

A range of quantitative and qualitive approaches were used. Central to the evaluation was the voice of the parents/carers and exploration of their perceptions and engagement with Look, Say, Sing, Play over time, including after the campaign ended, and how this relates to the intended outputs of the programme.

To read the full findings from the evaluation and to learn more about Look, Say, Sing, Play, please visit the NSPCC website.

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