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One of the biggest challenges facing the health visiting profession is that many people do not know who health visitors are, or what their role entails.

Across the four nations of the UK, there are also significant differences between the health visiting services offered in each nation – this is driven by different levels of prioritisation and investment by their respective governments. To support investment in health visiting in all nations, it is therefore imperative that the work of health visitors is made visible, and the benefits of an effective health visiting service are promoted. As a result, this infrastructure of support that health visitors provide is vulnerable to service cuts.

In our aim to make the work of the health visitor more visible, we launched two new infographics:

  • Who are health visitors and what do they do?” – this infographic sets out the breadth of the health visitor’s role, providing a vital infrastructure of support for babies, children and families. When sufficiently resourced, the health visiting service provides an important part of the solution for multiple cross-government department priorities for health, education and social care.
  • It’s time to invest in health visiting because…” – this infographic was developed specifically for England as part of the Institute of Health Visiting’s submission for the autumn Spending Review in 2021 and the #TurnOffTheTaps campaign calling for investment in health visiting.

Download and use these infographics to shine a spotlight on the work of health visitors locally and nationally – click on the infographic images below or use the document download links:


iHV Infographic – Who are health visitors and what do they do?


iHV Infographic – It’s time to invest in health visiting because…