11th July 2016
The NHS launched its new Female Genital mutilation (FGM) summer campaign on 9 July to coincide with the approach of the school summer holidays.
As we near the start of the summer school holidays when the numbers of girls taken outside of the UK to be cut increases, the NHS is raising awareness of the severe health implications of FGM for those living in UK who are members of communities affected by FGM. TV advertising is being used to directly reach out to communities with this message.
The film features a roundtable table discussion led by Henry Bonsu, a well-known British African broadcaster, together with a panel of experts all speaking openly and candidly about FGM. Alongside the film, the NHS has produced some short social media videos which are being distributed via Facebook.
The film will be broadcast on several UK African satellite TV channels from 9 – 31 July.
You can view the video, called ‘FGM: The Facts’ on NHS Choices – www.nhs.uk/fgm
Please share the video and use social media help the campaign reach further.
For any further info or to help support you to be part of this campaign, please contact Caroline Symes [email protected]