28th July 2026
In support of Generation New Era : A study of children born in the 2020s, we are delighted to share this Voices blog by Vicky Gilroy, iHV Director of Innovation and Research, who explains how health visitors can support this groundbreaking research and invites health visitors to join an exciting webinar to help you in supporting parents’ awareness of the study.
The Institute of Health Visiting (iHV) is delighted to be part of the team leading the Generation New Era study – a groundbreaking scientific study which will follow the lives of 30,000 babies born in 2026 across the UK, and their families. It’s the first UK-wide study of its kind in 25 years.
The study aims to follow the babies as they grow up in our ever-changing world. By providing vital new insights into children’s health and development, Generation New Era will help researchers, governments and service providers to improve the lives of children and families in the UK.
Parents will start to receive their invites to join the study in September 2026 when their baby/babies are around 9-10 months old.
Due to the size and reach of the study, we’re especially keen to make sure health visitors feel informed about the study as you’ll be seeing parents around this time – so it will be important that you can answer potential questions from those who may be asked to take part.
Health visitors are trusted professionals, and we hope your endorsement of the study will encourage invited parents to take part!
To help you in supporting parents’ awareness of the study we are hosting an exciting webinar – please see details below:
Webinar
‘How health visitors can support a new groundbreaking scientific study of babies born in 2026’
Date: 10 September 15:30-16:30.
A little bit about your speakers:
- Pasco Fearon is a leading expert in early child development, specialising in early parenting, attachment, parental mental health and the development of children’s emotional and behavioural problems. He is a Clinical Psychologist and Professor at the University of Cambridge and UCL.
- An interviewer from Ipsos: Ipsos is one of the largest and most well-known multinational market research and consulting firms in the world. Ipsos has a wealth of experience carrying out cohort study research for UCL and will be conducting fieldwork interviews for Generation New Era.
Vicky Gilroy, iHV Director of Innovation and Research, said:
“Generation New Era is a fantastic opportunity to better understand the experiences, health and development of children growing up in the UK today. As trusted professionals working alongside families, health visitors have a vital role in raising awareness of this groundbreaking study and helping ensure that the voices of parents and children are represented in research that will shape future policy and services. I encourage you all to join us for this webinar to learn more about you can support this important national initiative.”
