25th October 2016
One of the key stakeholders of the #OurChance campaign, Tommy’s, has launched their new #movementsmatter campaign designed to dispel myths around reduced fetal movement.
Their campaign aims to save babies’ lives by raising awareness of current guidelines around monitoring babies’ movements in pregnancy. At the heart of their campaign is a short animated film.
Like the #OurChance campaign, led by charities Best Beginnings and Sands, the Tommy’s #movementsmatter campaign is supported by NHS England and Kicks Count.
A baby moving during pregnancy can be anything from a flutter, kick, swish or roll and these are a sign that baby is well. When a baby is unwell, they may conserve energy by slowing down their movements. This can be the first sign of a problem.
Reduced fetal movement messaging is an integral part of the #OurChance films and surrounding campaign. https://youtu.be/0BTHB-DVi8M
Please share this information to maximise public awareness of reduced fetal movement by using both the #OurChance and #movementsmatter hashtags – to reach even more women and ensure that they are aware of the need to pay close attention to their baby’s movements and seek help when they need it.
