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Launch of Baby Feeding Law Group website

29th May 2019

The Baby Feeding Law Group UK, of which the iHV is a member, has launched a new website.

The Baby Feeding Law Group UK has been working for over 20 years to strengthen UK baby feeding laws in line with UN recommendations. It is a group of organisations working together to protect infant, young child and maternal health by ending marketing practices which commercialise infant feeding, mislead consumers and threaten breastfeeding. While the aim is to protect breastfeeding, it does not seek to limit the accessibility of safe and appropriate infant formulas for those who need or want them. Rather, it wants to enable parents to make informed decisions about how they feed their babies, including where necessary, their formula choice and use.