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iHV signs World Breastfeeding Week Joint Statement – Call to Action

1st August 2016

In World Breastfeeding Week 2016 (1-7 August 2016), iHV has signed Unicef UK’s joint call to action to the UK and all devolved Governments to remove the barriers to breastfeeding and create a supportive, enabling environment for women who want to breastfeed.

The UK has some of the lowest breastfeeding rates in the world. Breastfeeding is viewed by many as difficult to achieve and largely unnecessary because formula milk is seen as a close second best.

Extensive evidence demonstrates that breastfeeding saves lives, improves life chances and cuts costs in every country of the world. There needs to be a fundamental shift in policy thinking and public discourse around breastfeeding.

This World Breastfeeding Week, we support Unicef UK’s Call to Action, calling on the UK and all devolved Governments to promote, protect and support breastfeeding.