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Healthy Start Campaign – calling for change

3rd February 2025

In The Food Foundation’s latest podcast, Vicky Gilroy, iHV Director of Innovation and Research, shares a campaign to improve the Government’s NHS Healthy Start scheme.

Earlier in January, the Institute of Health Visiting joined over 80 signatories to sign a letter, coordinated by The Food Foundation, calling for the Government to ensure that pregnant women and people and those with babies and toddlers who are living in poverty receive the basic support they need for children to grow up healthily.

The letter asks for the Government’s Child Poverty Taskforce for urgent improvements to the Healthy Start scheme as part of the upcoming Child Poverty Strategy to ensure children are receiving the nutrition they need at this critical stage of development.

The Healthy Start scheme has huge potential to help families in England at risk of food insecurity to access the basic nutrition they need through weekly payments for fruit, veg, milk, formula and multivitamin supplements. However, it is currently failing to reach those in need.

Listen to Vicky Gilroy on The Food Foundation Podcast:

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